As a small business owner or entrepreneur, you’ve probably felt the pressures to keep up with the big guys. You know, those bigger versions of your business with even bigger wallets. Well, I’m here to warn you that the more you try and “keep up,” the more likely it is that Chaos Inc. will take … Continue reading “5 Big Biz Marketing Tactics Small Businesses Should Avoid”
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5 Step Formula for Small Business Marketing
You’ve got a great product or service and you’re realizing it’s time to start marketing to really bring in the big bucks. Or you’re thinking to yourself, “Self: You spent a lot of money on marketing last time and it didn’t bring the ROI you need. What can you do differently this time around?” Many … Continue reading “5 Step Formula for Small Business Marketing”
The Rule of 3: The Essential Law of Small Business Marketing
From the Las Vegas Strip to rock-paper-scissors, zero-sum games are often alluring and entertaining. They’re also a lousy strategy in small business marketing. Yet, why do so many business owners play this game? Rather than carefully strategizing a plan to get new customers, they opt for throwing spaghetti on the wall and hoping something sticks. … Continue reading “The Rule of 3: The Essential Law of Small Business Marketing”
Free Webinar: Focused Small Business Marketing
Most small business marketing happens in “silos,” with very little connection between lead generation, sales conversion, and customer service. Silos create chaotic marketing, not the focused small business marketing every entrepreneur needs to thrive. When you get all aspects of your marketing working together, your sales numbers begin to naturally and almost miraculously skyrocket. Watch … Continue reading “Free Webinar: Focused Small Business Marketing”
How to build a strong online brand using video
Are you uncomfortable using video? Your online profile is like a powerful resume that can attract recruiters like magnets. One key part of this is video content, which makes being comfortable on camera a survival skill these days. Sam Dey, my guest in today’s post, is a natural on video. Some of his skill is … Continue reading “How to build a strong online brand using video”
