Your social media profile is your online reputation. It’s like your digital billboard on one of the busiest highways in the world! I had a virtual lunch the other day with Gabe Villamizar and he shared this ingenious point of view. Gabe is an expert in all things sales and marketing, as well as a … Continue reading “How to leverage your social media profile to increase sales”
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How to utilize social media productively in business
Social media is a double-edged sword in business. The online platform that social media provides is incredible and extremely effective for marketing your business when used properly. It can also be a huge source of distraction if you get lured down a bottomless rabbit hole. I’m in Carpinteria, CA filming a huge update for one … Continue reading “How to utilize social media productively in business”
Why the to-do list fails and the calendar prevails
I just finished an interview with Matt Halloran for his Top Advisor Marketing Podcast, and he asked me a question that I get often. “What do I think of the to-do list?” and my answer surprised him, as it often does with most people. I explained that I am an advocate AGAINST the “to-do list” as it is lacking an … Continue reading “Why the to-do list fails and the calendar prevails”
Should you trust your customers?
If you trust your customer to pay you back, will you receive their loyalty plus interest? Well, that’s what I did. No, I didn’t take out a loan or buy a car. I was just getting some chicken. Popeyes fried chicken to be exact. No, this isn’t paid advertising, just customer loyalty. See, I was … Continue reading “Should you trust your customers?”
Happy Oasis Month!
Have anything fun planned? That is typically my go-to question when trying to make small talk with people. It’s a simple question, but an important one. Here in the U.S., summer just kicked off. The kids are out of school, the chiming melody of ice cream trucks sweeps through neighborhoods roughly three times … Continue reading “Happy Oasis Month!”
