5 Big Biz Marketing Tactics Small Businesses Should Avoid

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As a small business owner or entrepreneur, you’ve probably felt the pressures to keep up with the big guys. You know, those bigger versions of your business with even bigger wallets. Well, I’m here to warn you that the more you try and “keep up,” the more likely it is that Chaos Inc. will take over.

Small business marketing is difficult enough, which is why entrepreneurs get the bright idea to borrow big business tactics. Unfortunately, that strategy is like putting a big fish in your small business pond—it just doesn’t fit.

Before you cave to marketing peer pressure, have a look at my 5 big business marketing tactics that small businesses should avoid. Otherwise, you may look like a small business pufferfish—the appearance of size, but no substance.


Avoiding all these impractical marketing tactics will keep your business from the clutches of chaos. Small businesses are known for providing the best value and service, so your marketing should convey that.

Refrain from taking on ego-driven tactics like misleading offers, endless self-promotion and image-building campaigns. The soul of your small biz is acting with integrity, building relationships, and harnessing your creativity. Don’t emulate those other guys.

And forget costly television ads and price wars—let the big businesses pick up the check for those! Instead, build a value and community so strong that customers LOVE to do business with you.

Any small business owners out there who want to share your experience in beating the big guys by marketing your own way? Or what about your epic fails in attempting to use big business marketing tactics? Anyone? Bueller?

Want to build a loyal following? Dave’s newest book, The Result, can help you build a strategy for serving and retaining your customers. For a practical, proven formula for getting what you want, download The Result for free, by clicking here..
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