5 Step Formula for Small Business Marketing

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You’ve got a great product or service and you’re realizing it’s time to start marketing to really bring in the big bucks. Or you’re thinking to yourself, “Self: You spent a lot of money on marketing last time and it didn’t bring the ROI you need. What can you do differently this time around?”

Many small business owners waste thousands of dollars on marketing strategies that don’t produce results. Instead of diving headfirst into a chaotic campaign, understand that there’s more to marketing than fancy-schmancy graphics and catchy phrases.

What “more” am I referring to? The more as in the grand scheme of your strategy, the more as in the focus of your marketing, the more as in these 5 tips for getting the best results from small business marketing…


The whole point of marketing is to convert, right? Well, how will you convert if your marketing strategy isn’t based around some common denominators, proven results, and clear direction?

Staying focused on one product, customer, and message will not only give you a more consistent marketing campaign, it will give you the kind of results that you want and deserve. Remember that old 80/20 rule: You get 80% of your profits from 20% of your customers. This should be a constant in your mind as you plan out your marketing direction.

Once you’ve got the customers you want, make the job easy for them by being clear and direct with your offers. Then, treat your marketing strategy like the science experiment it is! Fine tuning each experiment is what provides good scientists (and small business owners) with the results they need to succeed!

Now it’s your turn: What tips can you offer your fellow entrepreneurs who are looking to take a leap off the marketing high-dive? Have you found great results doing things differently? Please share below.

Ready to increase month-over-month sales? Tackle your marketing goals with Dave’s tested formula designed to help you reach a bigger audience and create a lasting buzz. Click here for your free download of The Result: The Practical, Proven Formula for Getting What You Want.
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