How to build a strong online brand using video

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Are you uncomfortable using video?

Your online profile is like a powerful resume that can attract recruiters like magnets. One key part of this is video content, which makes being comfortable on camera a survival skill these days.

Sam Dey, my guest in today’s post, is a natural on video. Some of his skill is natural, and some of it is honed through years of practice. He has excellent courses on LinkedIn Learning to help you with marketing, as well.

Here are a few quick tips he recommends to build a strong, professional online brand that will help you stand out to potential employers.

  1. Practice being on camera as much as possible. The more often you do it, the better you will be at it.
  2. Be yourself and showcase your unique personality—in a professional manner, of course.
  3. Demonstrate your level of expertise in your industry by producing regular, relative content.
  4. Engage and network with colleagues online. Share your educated opinions and build your online persona.

How comfortable are you on camera?

To learn more about Sam visit these links:

Sam’s LinkedIn Learning Courses:

Youtube Channel:


Check out Dave’s courses on LinkedIn Learning at

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