Small business owners and entrepreneurs often prioritize one thing: getting more customers. That’s not bad, but your strategy can’t just be all about quantity. We must consider quality, otherwise Chaos Inc. takes control.
If only you had someone walking you through the process of targeting the BEST customers…
Well, now you do! This week lynda.com launches my brand new course: “Small Business Secrets.” Every week I provide in-depth instruction with hands-on exercises to help you grow your small business. It’s like having a private sit-down session with me in your local coffee shop.
Watch the video below for a taste of the new course, then visit davecrenshaw.com/free for a 7-day FREE trial!
Instead of taking on that one-size-fits-all mentality, try sending unfit customers to your competitors.
Let’s hear from you! How do you ensure all your clients fit the MVC profile? Got any stories about saying “goodbye” to least valuable customers? Please share your insight below.
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