What really determines the value of a company?

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How much do you think your body is worth? Depending how its assembled and packaged, it’s value can vary dramatically.

In this video, I explain what the value of your body can teach you about the value of a company. You’ll also learn a simple method to uncover areas where you can improve your business’s value.



Action Steps:

  1. Watch this video and assess your business using Dave Crenshaw’s three placeholders of value in a business:
    1. On a scale of 0 to 10 (0 being no documentation at all and 10 being consistently documented) assess how well documented your company processes and procedures are.
    2. On a scale of 0 to 10 (0 being not valuable at all and 10 being highly valuable) assess your employees’ value in the marketplace.
    3. On a scale of 0 to 10 (0 being purely transactional and 10 being highly loyal) assess how loyal your customers are.
  2. Share your perspective or ask questions on this page.

Principles:

  1. If you view your business as a commodity, it becomes worth less.
  2. If you assemble your company in a unique way, you build tremendous value in your business.
  3. Three areas where you can build value in your business are:
    1. Value of Systems
    2. Value of Employees
    3. Value of Customers
  4. If you can build incredibly loyal customers, you start to naturally attract new customers.

 

Want to build a loyal following? Dave’s newest book, The Result, can help you build a strategy for serving and retaining your customers. For a practical, proven formula for getting what you want, download The Result for free, by clicking here..
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