Who makes the best water purifier in Iran? This week’s question comes from Naser in Iran. Q: In a tough market with an increasing number of low-price competitors, what are the best strategies and techniques to grow and survive profitably?
This week’s question comes from Amanpreet from Amritsar, India. Q: I want to quit my job and start working as a freelancer. Is it a good idea to leave the job and start working at home?
Stuck in a sales slump? Convinced yourself that you’re getting bad leads, the market is in a down-cycle, and all the fat cats at City Hall are sticking it to the little guy? Maybe. Then again, it could be that those skills could use a little sharpening. Sales skills are like a chef’s knife. Honed … Continue reading “How Dull Sales Skills Sell Yourself Short”
Whether they’re millionaires or they live in a van down by the river, customers love a good deal. That’s partly why the local TV commercials for “Uncle Bob and Aunt Tammy’s Ginormous RV Super Center” that boast “prices so low, you’ll burst a kidney” are as successful as they are. Of course, there’s selling, and … Continue reading “Selling Goods or Services without Selling Yourself Short”
“Ladies and gentleman! Step right up and place your bets! The name of the game is ‘Marketing Roulette’ and a jackpot is waiting for you… if Lady Luck is on your side!” If that’s the voice in your head when you review your marketing plan, you’re not crazy, you’re just thinking short-term. An effective marketing … Continue reading “Planning Vs. Gambling with Your Marketing Plan”