Planning Vs. Gambling with Your Marketing Plan

“Ladies and gentleman! Step right up and place your bets! The name of the game is ‘Marketing Roulette’ and a jackpot is waiting for you… if Lady Luck is on your side!”

If that’s the voice in your head when you review your marketing plan, you’re not crazy, you’re just thinking short-term. An effective marketing plan is a long-term game plan with strategies and contingency plans—not just a good hunch.

Hold off on playing another hand in high-stakes speculation for 90 seconds, and check out this short slice. Were I a betting man, I would wager a pretty penny that you’ll take a second look at your marketing plan.

Click to tweet this: Before you double-down on your marketing bet, think about your 5 year plan. @DaveCrenshaw

Video transcription:

Do you have a marketing plan? And if so, how far into the future is it?

You might be shocked to learn that most business owners don’t have a marketing plan beyond about thirty to forty-five days. This is a bit like playing a slot machine. You just keep on putting money in and wondering if you’re going to get a payoff. This is the definition of chaos.

So how do we transition to longer term thinking?

First of all, ask yourself personally: what do you want your life to be like five years from now?

Second, in order to create that life, what does your business need to look like five years from now? In particular, who are you selling to and what are you selling?

Number three, divide that five year business vision in half—bring it to 2.5 years.

And then number four, ask yourself the question: “What now?” What next action step do you need to take, to make that vision become a reality?

I’d like you to share in the comments section below: how far out into the future is your marketing plan—a year, two years, a month? Please share that in the comments section below.

Also, if you have a question you’d like me to answer, ask that below as well.

Thanks for watching. Now please stop gambling and start planning.

Join the conversation: How far out into the future is your marketing plan—a year, two years, a month?

I respond to every question and comment. So, please, join the conversation!


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