We all know that marketing your small business is essential to getting results, but targeting that market is just as important. When done successfully, businesses are like sharpshooters on the History Channel: wielding their marketing weapons with precision, hitting their mark, and enjoying a quick return on investment. When done poorly? It’s like playing that … Continue reading “Best Options for Small Business Marketing”
Tag: Sales
How to Grow Profit in Your Business with Less Effort
Entrepreneurs are often idea-generating machines. That’s why so many small business owners (mistakenly) believe that expanding their product or service line is a steady solution to grow profit. Pause with me for a brief 90 seconds to find out why proliferating your products or services could have a destructive effect on your bottom line. Let’s … Continue reading “How to Grow Profit in Your Business with Less Effort”
3-Steps, No Excuses: Content Marketing for Entrepreneurs
Content marketing can feel like a necessary evil for entrepreneurs everywhere. But attracting, increasing, and engaging your target audience doesn’t have to be daunting—it just has to be done right. Focus with me for a moment as I give you a 62-second lesson in the smartest way to increase traffic toward your small business. No … Continue reading “3-Steps, No Excuses: Content Marketing for Entrepreneurs”
The 1 Number Every Business Should Measure
Entrepreneurs have a tendency to lose focus–especially when it comes to the performance of their small business. Too much information can impair your vision, distracting you from what really matters. That’s why today’s short and sweet slice is focused on one thing: the one most valuable thing indicating your small business success. It’s probably not … Continue reading “The 1 Number Every Business Should Measure”
Why You Should Never Ask to Pick Someone’s Brain
Entrepreneurs share a strong camaraderie—a sort of unspoken solidarity within the small business community. But the commonplace phrase “pick your brain” can transform connecting into begging. And since entrepreneurial etiquette can be a bit confusing, my small business slice clears up the code of conduct for networking with one another. Just a simple lesson in … Continue reading “Why You Should Never Ask to Pick Someone’s Brain”