Content marketing can feel like a necessary evil for entrepreneurs everywhere. But attracting, increasing, and engaging your target audience doesn’t have to be daunting—it just has to be done right. Focus with me for a moment as I give you a 62-second lesson in the smartest way to increase traffic toward your small business. No … Continue reading “3-Steps, No Excuses: Content Marketing for Entrepreneurs”
Entrepreneurs have a tendency to lose focus–especially when it comes to the performance of their small business. Too much information can impair your vision, distracting you from what really matters. That’s why today’s short and sweet slice is focused on one thing: the one most valuable thing indicating your small business success. It’s probably not … Continue reading “The 1 Number Every Business Should Measure”
Entrepreneurs share a strong camaraderie—a sort of unspoken solidarity within the small business community. But the commonplace phrase “pick your brain” can transform connecting into begging. And since entrepreneurial etiquette can be a bit confusing, my small business slice clears up the code of conduct for networking with one another. Just a simple lesson in … Continue reading “Why You Should Never Ask to Pick Someone’s Brain”
Making the decision to raise prices can feel like a plunge into the deep unknown. What will customers say? Will we lose business? The reality is that it’s one small step for your sales, and one giant leap for your small business profits. So jump on over to my lesson on why, when, and how … Continue reading “When to Raise Prices in a Small Business”
The most effective method for small businesses to get new sales? Direct marketing. But most small business owners fail to understand direct marketing, let alone use it or use it correctly. The result? Chaos. Today I’m divulging my Four Direct Marketing Mistakes Business Owners Make… for a limited time only, of course.