Marketing used to be art. Now, effective marketing looks like rocket science. Analytics, A/B Multivariate testing, CRMs and metrics are just a few ways entrepreneurs could craft their advertising message. Yet these tools go unused by most small businesses. Why? Because most business owners are just plain too busy to use or master them. So, instead, they play guessing … Continue reading “How Focused Is Your Advertising Message?”
Tag: Marketing
Business Networking Tips from Africa
Just this week I came back from Accra, Ghana, where I was asked to speak at the African Business Leaders Forum. It was an amazing experience, not just from a cultural perspective, but from a business and networking one, as well. As I thought about what I might share with you from this experience, four … Continue reading “Business Networking Tips from Africa”
Another example of how technology is evolving faster than we are
Article commentary by Dave Crenshaw Author, The Myth of Multitasking: How ‘Doing It All’ Gets Nothing Done “To Deal With Obsession, Some Defriend Facebook” http://www.nytimes.com/2009/12/21/technology/internet/21facebook.html Dave’s comment: Folks, you have the ability to control how much you allows technology into your life. It will not work to burying your head in the sand and wishing … Continue reading “Another example of how technology is evolving faster than we are”
Dave’s Recommended Phones for 2009
TimeGym Boot Camp clients learn that one of the most valuable time assets they can own is a great Smartphone. Why? They understand this principle of effective time investment: you must be able to carry your current 1) calendar 2) tasks and 3) contacts at all times. Today’s Smartphones allow anyone to easily live by … Continue reading “Dave’s Recommended Phones for 2009”
The Rule of Three
I see an oft-repeated situation with business owners. Typically it involves a spouse or business partner who is very concerned about cutting costs. This concerned person urges the business owner to spend less money, believing that if the business spends less money, then there will be more money left at the end. Unfortunately the math … Continue reading “The Rule of Three”
