Small business owners and entrepreneurs are some of the most fearless folks on the planet. But when it comes to competition in business, they sometimes run for the hills! That little voice of anxiety is Chaos Inc. telling you to stay frozen with fear in your little room. Time to LET IT GO! Competition in … Continue reading “4 Reasons You Should Welcome Competition in Business”
You’ve got a great product or service and you’re realizing it’s time to start marketing to really bring in the big bucks. Or you’re thinking to yourself, “Self: You spent a lot of money on marketing last time and it didn’t bring the ROI you need. What can you do differently this time around?” Many … Continue reading “5 Step Formula for Small Business Marketing”
From the Las Vegas Strip to rock-paper-scissors, zero-sum games are often alluring and entertaining. They’re also a lousy strategy in small business marketing. Yet, why do so many business owners play this game? Rather than carefully strategizing a plan to get new customers, they opt for throwing spaghetti on the wall and hoping something sticks. … Continue reading “The Rule of 3: The Essential Law of Small Business Marketing”
Most small business marketing happens in “silos,” with very little connection between lead generation, sales conversion, and customer service. Silos create chaotic marketing, not the focused small business marketing every entrepreneur needs to thrive. When you get all aspects of your marketing working together, your sales numbers begin to naturally and almost miraculously skyrocket. Watch … Continue reading “Free Webinar: Focused Small Business Marketing”
Do some customers bully your business? You know who they are. These customers suck your business dry and leave nothing in return. No matter what they say, all you hear from them is “the customer is always right!” Learn about ways to recognize customers who abuse their power in my new video.