You wouldn’t leave home without knowing where you’re going. Printing directions, using GPS, or taking a paper map are essential first steps for any road trip.
Your business is a much bigger journey than a road trip. Running a business is like taking a road trip to another galaxy. You wouldn’t step foot on a space ship without knowing the way, would you?
You may already have a business plan, which is great for showing to loan officers and investors, but do you have a way of making small course corrections as you run your business? Find out how to chart a safe course in this short video.
Action Steps:
- Create a one page document with your Most Valuable Indicators, as well as a sense of what is most valuable to you at your business. If you need help with this, my new book, The Focused Business, has a step-by-step process to help you create your business map.
- Post your map in a prominent place, where you will be reminded of what’s important to you every day.
- Review your map daily. Take a moment and decide if there are any small course corrections you need to make. Use your business map to remind you of what’s most important at your business.
- Revise your map on a quarterly basis. You will be more mindful of the larger course corrections you need to make in order to achieve your long-term goals when you take time to revise your business map.
Principles:
- As a business owner, you’re like the captain of an ocean-going vessel. Sometimes the course is treacherous.
- Adventurers use maps to take some of the risk out of their journeys. As a business owner, you must create a map to know where you’ve been, as well as the corrections necessary to keep your business on course for success.
- A business plan is not the same as a business map. A business plan is a long term blueprint for how your business operates. A business map is an essential tool for keeping your business on course in the short term.
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