Have you ever felt like you were inconveniencing a small business with a simple call to place an order?
You could be making the same mistake by breaking a little known and often overlooked business rule.
Find out how to make it stop in this short video. Please watch and share your thoughts.
Action Steps:
- Strive to reduce the time it takes for customers to check out at your business.
- Accept ALL major credit cards.
- Make it as easy as possible for people to sign contracts by using online tools like Adobe EchoSign.
- Share other ideas on this page.
Principles:
- Once you’ve done the hard work of gaining a customer, it needs to be as easy as possible for your customer to pay you.
- If it’s not easy to pay you, customers you’ve already invested time and money in acquiring may walk away.