Business Partners and Monsters

Entrepreneurs, especially new ones, often think that getting a partner who shares their vision and energy is the fastest way to grow a business. Unfortunately, they’re most often wrong.

It’s not because business partnerships can’t succeed. They can. However, partnerships that fail do so because they are set up to fail from the very beginning.

If you’re thinking of finding a business partner, or know someone who is, watch this brief video—before the partnership turns into a monster.

Action Steps:

  1. If you decide to take on a business partner, follow these steps for greatest success:
    1. Create hierarchy and a clear division of power. No business partner should have the same amount of equity as any other.
    2. Consult with a contract attorney to put your agreement in writing.
    3. Create a clear division of roles on an organization chart.
    4. Schedule regular business partner meetings.
  2. Comment below and share your business partnership experiences or perspectives.

Principles:

  1. Perspectives of partners often change once the business starts making significant money.
  2. Successful businesses need leadership. Uneven equity, although largely symbolic, helps establish that leadership.
  3. Division of responsibility creates clarity in the day-to-day workings of a partnership.
  4. Regardless of how busy you get, keeping to your partners’ meeting schedule is essential to your business partnership success.
  5. A coach or mediator can help ensure business partners meetings remain open, candid and honest.


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  • http://www.facebook.com/profile.php?id=1080147251 Brent Attaway

    I recently had some business partners that we split 50/50 equity and it was the biggest mistake I’ve ever made.  I wish I would have followed this advice earlier, I know it would have set the right tone and no assumptions would began to be made later on.  I thought giving more control to partners would build more trust, I was dead wrong.  It was fine at first, but as the business becomes successful, people begin to make assumptions that they deserve more than what was originally agreed upon.  Those assumptions (and pride) mixed with an equal equity partnership equal a major disaster.  Even with those assumption made along with any pride added…if we would have had a 49/51 split or more then that would have allowed us to take the lead and keep things under control and shut down those assumptions and re-evaluate the partnership and what was originally agreed upon.  In short: I agree Dave…equal equity equals disaster. Thanks buddy!

    • http://www.DaveCrenshaw.com Dave Crenshaw

      Thanks for sharing this candid experience, Brent. It illustrates the point perfectly.

  • http://www.facebook.com/profile.php?id=1080147251 Brent Attaway

     By the way, we held consistent meetings and we had clear roles defined but we could have communicated more clearly when those assumptions began to be made.

  • http://twitter.com/b160allen Brandon R Allen

    I had a similar 50/50 partnership issue.  I totally agree with your points Dave.  I have one thing to add.  Make sure that when you bring on a partner that they complement you.  I got stuck in a partnership where it was clear that I didn’t need a partner, our business grew and I had to blow up a well positioned brand to start over.  The only reason I looked for a partner was because of a complete lack of confidence in my own ability.  I would encourage anyone to take Dave’s lesson to heart now!

    • http://www.DaveCrenshaw.com Dave Crenshaw

      That’s great insight, Brandon. Thanks for your addition.

  • kyle

    Great points!  I solved several of your issues the following way.  The decision control split was 49/49/2.  The two votes were given to our mutually chosen mentor.  Having the third party insured meeting attendance and if we were in disagreement the mentor could break the tie.  I do not recommend taking on a close friend as a partner and my all means have EVERYTHING laid out in writing before hand. 

    • http://www.DaveCrenshaw.com Dave Crenshaw

      That’s really creative, Kyle. I’ve never heard of giving a mentor shares before and I think that’s an interesting solution. Thanks for sharing.

  • http://www.facebook.com/manish.dabkara Manish Dabkara

    Its good