This week’s question comes from Fionnuala. Q: I was just wondering if you had any tips on how to appeal to a global membership, because you’ve expanded your own business so successfully?
Light some candles. Put on a little smooth jazz. Offer some chocolate strawberries. No, you aren’t about to get romantic with your special someone. You’re about to go on a hot date with improved Yelp reviews and customer retention. Sometimes, online and consumer-facing businesses focus exclusively on visual stimuli. They keep their shops relatively organized … Continue reading “Using Sound and Smell to Create a Customer Experience”
Remember the name of the last product or service you purchased? Sure, you may regret buying those Cinnabon Cinnasweeties and Oreo Chillata, but think about why those word fragments were picked to form such appealing product names. Finding that perfect name can be a bit of a puzzle. With more pieces comes a greater challenge. … Continue reading “Piecing Together Your Product or Service Name”
Unfortunately, for many entrepreneurs, offering feedback revolves around one shortsighted mantra: “It’s all about the Benjamins.” Well, the next time a “Benjamin” lands in your wallet, you may want to think about that old guy on the front. In his younger years, this wise old sage had a tendency to be brash and forthright. The … Continue reading “What Ben Franklin can teach us about giving feedback”
Business ownership isn’t just about the destination—the journey can be just as rewarding. Yet many entrepreneurs become so obsessed that they fail to see the dangerous curves ahead. Brace yourself, fellow chaos-fighters, because today I’m divulging my checklist for keeping control of the wheel. Keep your eyes on the road and check those blind spots, … Continue reading “How to Prevent Entrepreneurial Blind Spots”