The most effective method for small businesses to get new sales? Direct marketing.
But most small business owners fail to understand direct marketing, let alone use it or use it correctly. The result? Chaos.
Today I’m divulging my Four Direct Marketing Mistakes Business Owners Make… for a limited time only, of course.
Direct marketing should lead to direct sales…if you’re doing it right.
Direct your efforts towards your Most Valuable Customers—the ones most likely to spend the most money. And direct their efforts towards the simplest way to accept an offer.
Make the offer focused enough to attract those MVCs and let them know it’s time to get it while it’s hot!
What direct marketing tips have worked for your small business? Have any dos and don’ts? Share the good, the bad, and the ugly in the comments section below!
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