What really determines the value of a company?

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How much do you think your body is worth? Depending how its assembled and packaged, it’s value can vary dramatically.

In this video, I explain what the value of your body can teach you about the value of a company. You’ll also learn a simple method to uncover areas where you can improve your business’s value.



Action Steps:

  1. Watch this video and assess your business using Dave Crenshaw’s three placeholders of value in a business:
    1. On a scale of 0 to 10 (0 being no documentation at all and 10 being consistently documented) assess how well documented your company processes and procedures are.
    2. On a scale of 0 to 10 (0 being not valuable at all and 10 being highly valuable) assess your employees’ value in the marketplace.
    3. On a scale of 0 to 10 (0 being purely transactional and 10 being highly loyal) assess how loyal your customers are.
  2. Share your perspective or ask questions on this page.

Principles:

  1. If you view your business as a commodity, it becomes worth less.
  2. If you assemble your company in a unique way, you build tremendous value in your business.
  3. Three areas where you can build value in your business are:
    1. Value of Systems
    2. Value of Employees
    3. Value of Customers
  4. If you can build incredibly loyal customers, you start to naturally attract new customers.

 

Does it feel like you keep running into brick walls? Work ethic only gets you so far. Dave’s newest book guides you in finding a teammate who builds on your strengths and keeps you growing. Click here to download your free copy of The Result: A Practical, Proven Formula for Getting What You Want.
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