Start Telling Your Company Story Like a Superhero

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If you were mentoring someone, what do you think would be their first question for you? My guess: “How did you get started?

If you were a superhero, your “first appearance” in a comic book would tell your audience how you got started. In the comic book world, this is called your “origin story.”

Like the origin story, your company story is a very exciting thing! Once you perfect it and start telling it, it will help inspire your prospects to do business with you.

Watch this short video to find out how to start telling your story.


Action Steps:

  1. Watch the video to learn about four different origin stories common to superheroes and entrepreneurs alike.
  2. Use the comments section to tell me how you got started. I look forward to hearing your story.

Principles:

  1. Destiny. Like Superman, you were born with the gifts required to succeed.
  2. Decision. You saw an opportunity, and you decided to go out and do it. Like Batman, you had to learn and acquire the necessary skills to be successful.
  3. Adversity. Life put you into a position where you have to create something in order to survive. The superhero equivalent is Ironman, who had to create the suit to escape from captivity.
  4. Accident. Sometimes you stumble into entrepreneurship through happy accident, similar to the origins of Spiderman.

Does your organization lack organization? Dave’s practical approach can rebuild your business from disarray and focused on getting results. Download Dave’s newest book, The Result: A Practical, Proven Formula for Getting What You Want..
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