Quote: But why, exactly, does multitasking have such a negative effect? According to Dave Crenshaw, business coach and author of The Myth of Multitasking, the damage is caused by what he calls the “switching cost” – the time taken to switch from one task and refocus on another. “You actually take much longer to accomplish … Continue reading “If you only do one thing this week… avoid multitasking | Money | guardian.co.uk”

“A new study suggests that people who often do multiple tasks in a variety of media — texting, instant messaging, online video watching, word processing, Web surfing, and more — do worse on tests in which they need to switch attention from one task to another than people who rarely multitask in this way…” http://www.cnn.com/2009/HEALTH/08/25/multitasking.harmful/index.html