If you only do one thing this week… avoid multitasking | Money | guardian.co.uk

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But why, exactly, does multitasking have such a negative effect? According to Dave Crenshaw, business coach and author of The Myth of Multitasking, the damage is caused by what he calls the “switching cost” – the time taken to switch from one task and refocus on another. “You actually take much longer to accomplish things, make more mistakes and increase your stress,” he says….


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