Google Trends and Procrastination: What’s the Link?

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Data-Savvy entrepreneurs should be familiar with Google Trends. It’s a terrific tool for learning the “what, when, and where” of Google searches. It helps you market efficiently and set sales goals.

Except, after 5 minutes or so, you get a bit silly with the searches. For instance, in the US, “Kenny G” spikes between November 1st and November 7th. Maybe there’s something about taking down Halloween decorations that triggers a craving for smooth, soprano saxophone…

Understanding search data makes you feel a bit like Sherlock Holmes as you deduce the mysteries of human nature. For instance, check out this mystery about the word “procrastinate.” Care to speculate?

Click to tweet this: I’m trying to write a tweet about why people procrastinate…eh, maybe later. @DaveCrenshaw

Video transcript:

I’d like to do something a little different in this video as you and I explore a question together. I’d like to get your opinion on something.

I like to play with Google Trends. It’s something I recommend you do and one thing I did was search for the word procrastination. I saw a consistent pattern and that every September and every April, the interest in the word “procrastination” spikes quite a bit. My question for you is why do you think that happens?

Now, my perspective on this is that it has something to do with people taking large vacations just before those months. They’re more interested in having a good time. And when they come back, they find that they’ve been putting off all sorts of things and they need help with procrastination again.

But I’d like to get your opinion. Why do you think there’s a spike in September and April in interest for procrastination? Please share that in the comments section below.

Also, if you have a question you’d like me to answer in a future video, ask that below as well.

Thanks for watching. Now let’s find a solution together.

Join the conversation: Why do you think there’s a spike in September and April in interest for procrastination?

I respond to every question and comment. So, please, join the conversation!