As a business owner, it’s not hard to imagine yourself as a heroic general. If you were at war, you would be awfully suspicious of anyone bearing gifts—Trojan horses—from outside your walls.
But Trojan horses show up in business all the time, too.
Watch this short two minute video to find out what they are and how to defend yourself against them.
Action Steps:
- Ask yourself how well you protect your business against distracting, focus-shattering opportunities.
- Rate yourself on a scale of 0-10, where 0 is a complete basket case and 10 is a 100% fortified business machine, impervious to distraction.
- I would love to hear about your latest experience with this kind of Trojan horse in the comments section of this post.
Principles:
- Opportunities arrive in shiny, irresistible packaging. Usually the argument for them has something to do with making more money.
- You end up losing money when you pursue these opportunities because they turn your attention away from your core competencies.
