Productivity improves when switchtasking is reduced

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Want to get more done in less time and improve productivity? Stop switchtasking.

Realization Technologies, Inc. did a case study with forty-five companies, averaging over 20,000 employees each. They found an average 59.8 productivity improvement in companies that reduced multitasking—what I call switchtasking.

Almost 60%! That’s the equivalent of over 100 reclaimed hours…per employee…per MONTH.

When you focus on one thing at a time, you stop paying switching cost—the time and quality you lose between switching your attention from task to task.

I’ve helped hundreds of thousands reclaim years of lost time. You can do it, too.

What’s one thing you will do today to improve your focus?


Dave’s book, The Myth of Multitasking, explains how multitasking is a myth and is damaging to your productivity AND relationships. Learn more and order your copy at

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