How to develop your personal brand story with Chelsea Krost

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Do you have a “personal brand” yet? You’ve probably heard that you need one. Yet, if you’re like most people, you have no idea where to start. I have a fellow LinkedIn Learning instructor, Chelsea Krost, to shed some light on the subject. After all, she’s the expert!

Chelsea recommends using a formula she calls the “Three C’s” to craft your personal branding story:

1. Character – Who you are as a person.

2. Conflict – A moment of breakdown that changed your mindset and set you in the right direction

3. Conclusion – How you used the conflict moment to create your career path.

Use a summarized version of this in your LinkedIn profile to tell your story.

My conflict moment was when I was diagnosed as “off the charts ADHD.” I used this as a guiding moment to build my current career as a LinkedIn Learning instructor, author, and speaker.

What was your conflict moment that put you where you are today?

Learn more ways to develop your own brand with Chelsea’s LinkedIn Learning course, Learning Personal Branding.


Dave’s courses are on LinkedIn Learning and offer guidance on improving your time management, productivity, focus, and more!