Grandma said, “Don’t put all your eggs in one basket.”
Sometimes grandma gets it wrong, especially if you’re in charge of the success of your business. Too often, entrepreneurs make it hard for their businesses to succeed by trying to do too many things at the same time.
Diversification is seductive. The more you do, the more likely something is going to succeed, right?
Watch this short video to learn how something called the Focused Business Model helps you to position yourself for successful diversification in the future.
Action Steps:
- Comment below to share some of your own stories about individuals, or businesses, who have succeeded using the Focus – Master – Diversify model.
- If you’re comfortable with it, comment below to share why you think so many entrepreneurs diversify too early. What is it, exactly, that makes diversification so seductive?
Principles:
- The Focused Business Model starts with intense focus on your primary line of business.
- Focus leads to success through mastery.
- Once you’ve mastered your business, you are in a position to diversify your business. Doing the steps in the wrong order, i.e. diversifying too early, will stunt your ability to succeed.
