Emails are best when they are both friendly and brief. And if you want the recipient to take action, I’ve got two words for you: Bullet points
When people see a wall of text in an email, it automatically creates an obstacle for their focus. Recipients often quickly scan through it and then tell themselves they’ll “come back later.” Some will skip it completely!
Either scenario results in mistakes, miscommunication, and a lack of timely action. On the flip side, when you highlight important information with bullet points:
• It makes the email more digestible.
• It’s easier to act upon.
• People make less mistakes.
What else can you do to improve your email’s efficiency?