Are you just training your team, or are you indoctrinating them? This week’s question comes from Kenneth in Winnipeg, Canada. He asks: Q: What are current ideas that you could suggest to empower your team to promote your practice so that it grows? How can I get them more engaged in helping the business be … Continue reading “Can you get your team to care about your business? – Pick Dave’s Brain”
Are you winning the game of Six Degrees of Kevin Bacon? This week’s question comes from Aida in Saint Louis, Missouri. Q: In your Building Your Professional Network Course you recommend using CRMs. Could you recommend one basic CRM for someone like myself that could be used for personal purposes to maintain your connections?
This week’s question comes from Fionnuala. Q: I was just wondering if you had any tips on how to appeal to a global membership, because you’ve expanded your own business so successfully?
Light some candles. Put on a little smooth jazz. Offer some chocolate strawberries. No, you aren’t about to get romantic with your special someone. You’re about to go on a hot date with improved Yelp reviews and customer retention. Sometimes, online and consumer-facing businesses focus exclusively on visual stimuli. They keep their shops relatively organized … Continue reading “Using Sound and Smell to Create a Customer Experience”
Remember the name of the last product or service you purchased? Sure, you may regret buying those Cinnabon Cinnasweeties and Oreo Chillata, but think about why those word fragments were picked to form such appealing product names. Finding that perfect name can be a bit of a puzzle. With more pieces comes a greater challenge. … Continue reading “Piecing Together Your Product or Service Name”