Entrepreneurs share a strong camaraderie—a sort of unspoken solidarity within the small business community. But the commonplace phrase “pick your brain” can transform connecting into begging. And since entrepreneurial etiquette can be a bit confusing, my small business slice clears up the code of conduct for networking with one another. Just a simple lesson in … Continue reading “Why You Should Never Ask to Pick Someone’s Brain”
Making the decision to raise prices can feel like a plunge into the deep unknown. What will customers say? Will we lose business? The reality is that it’s one small step for your sales, and one giant leap for your small business profits. So jump on over to my lesson on why, when, and how … Continue reading “When to Raise Prices in a Small Business”
The most effective method for small businesses to get new sales? Direct marketing. But most small business owners fail to understand direct marketing, let alone use it or use it correctly. The result? Chaos. Today I’m divulging my Four Direct Marketing Mistakes Business Owners Make… for a limited time only, of course.
Small business owners are always looking for more sales, right? The problem is—in the middle of all the daily chaos of running a business—they start missing out on the small, simple practices. These tiny things make a MASSIVE difference in sales conversion. “What tiny things?” you ask. My answer: The Four Neglected Sales Best Practices … Continue reading “The 4 Neglected Sales Best Practices of Many Small Businesses”
Small business owners and entrepreneurs often prioritize one thing: getting more customers. That’s not bad, but your strategy can’t just be all about quantity. We must consider quality, otherwise Chaos Inc. takes control. If only you had someone walking you through the process of targeting the BEST customers… Well, now you do! This week lynda.com … Continue reading “3 Steps to Targeting Your Customers & New Course: Small Business Secrets”