Self-knowledge is extraordinarily important. It’s also extremely difficult. In fact, Benjamin Franklin famously remarked in his Poor Richard’s Almanac that:
There are three Things extremely hard, Steel, a Diamond, and to know one’s self.
This free tool will make your quest for self-knowledge, both as a business and entrepreneur, a whole lot easier.
Watch the video, use the tool TODAY, and see how it works for you.
( Continue reading )
Marketing used to be art. Now, effective marketing looks like rocket science. Analytics, A/B Multivariate testing, CRMs and metrics are just a few ways entrepreneurs could craft their advertising message. Yet these tools go unused by most small businesses.
Why? Because most business owners are just plain too busy to use or master them. So, instead, they play guessing games with their marketing. This chaotic approach is closer to pin-the-tail-on-the-donkey than real strategy.
In this brief video, I share one simple question that any small business owner can use to instantly stop the guessing games. In no time, you’ll begin crafting more focused advertising messages.
( Continue reading )
Entrepreneurs, especially new ones, often think that getting a partner who shares their vision and energy is the fastest way to grow a business. Unfortunately, they’re most often wrong.
It’s not because business partnerships can’t succeed. They can. However, partnerships that fail do so because they are set up to fail from the very beginning.
If you’re thinking of finding a business partner, or know someone who is, watch this brief video—before the partnership turns into a monster.
( Continue reading )
The customer is king, of course. But your staff is much like your army, and you need their loyalty to succeed.
Have you been using employee motivation methods to your best advantage? If not…well, here’s your chance!
In this short video I’ll discuss some ways you can enhance the performance of your workers by increasing their loyalty to both you and your business.
( Continue reading )
How do you measure business performance? Seems like a simple enough question, right?
Yet you may be shocked to learn how many small business owners aren’t tracking critical numbers. (Or maybe you won’t be shocked? Maybe you’re one of them?)
In this brief video I’ll present some of the best yardsticks for gauging your business performance.
( Continue reading )