Content marketing can feel like a necessary evil for entrepreneurs everywhere. But attracting, increasing, and engaging your target audience doesn’t have to be daunting—it just has to be done right. Focus with me for a moment as I give you a 62-second lesson in the smartest way to increase traffic toward your small business. No … Continue reading “3-Steps, No Excuses: Content Marketing for Entrepreneurs”
There’s nothing worse than biting into a shiny, crisp red apple only to find it’s rotten on the inside. Imagine how customers feel when they get let down by big business promises! So today my extra tasty small business slice is focused on those bad apple businesses, and how you can nab a piece of … Continue reading “Arby’s Apple Crisp: A lesson for small business”
Small business owners know the power of a good reputation. But many of them underestimate the power of the almighty Google, and what it’s been telling your potential customers. So today’s sublime small business slice reveals exactly how to get back in Google’s good graces, and start bringing in the sales you deserve.
Hard work is admirable and necessary, certainly. But all too often business owners only work hard and rarely work smart. This results in growing your muscles but not growing your business. To work smart, you’ve got to work ON your business, not just IN it. This short video illustrates the top five reasons why. Watch, … Continue reading “5 Reasons to Invest 5 Hours/Week On Your Business”
The most effective method for small businesses to get new sales? Direct marketing. But most small business owners fail to understand direct marketing, let alone use it or use it correctly. The result? Chaos. Today I’m divulging my Four Direct Marketing Mistakes Business Owners Make… for a limited time only, of course.