This week’s question comes from Fionnuala. Q: I was just wondering if you had any tips on how to appeal to a global membership, because you’ve expanded your own business so successfully?
“Ladies and gentleman! Step right up and place your bets! The name of the game is ‘Marketing Roulette’ and a jackpot is waiting for you… if Lady Luck is on your side!” If that’s the voice in your head when you review your marketing plan, you’re not crazy, you’re just thinking short-term. An effective marketing … Continue reading “Planning Vs. Gambling with Your Marketing Plan”
We all know that marketing your small business is essential to getting results, but targeting that market is just as important. When done successfully, businesses are like sharpshooters on the History Channel: wielding their marketing weapons with precision, hitting their mark, and enjoying a quick return on investment. When done poorly? It’s like playing that … Continue reading “Best Options for Small Business Marketing”
Content marketing can feel like a necessary evil for entrepreneurs everywhere. But attracting, increasing, and engaging your target audience doesn’t have to be daunting—it just has to be done right. Focus with me for a moment as I give you a 62-second lesson in the smartest way to increase traffic toward your small business. No … Continue reading “3-Steps, No Excuses: Content Marketing for Entrepreneurs”
There’s nothing worse than biting into a shiny, crisp red apple only to find it’s rotten on the inside. Imagine how customers feel when they get let down by big business promises! So today my extra tasty small business slice is focused on those bad apple businesses, and how you can nab a piece of … Continue reading “Arby’s Apple Crisp: A lesson for small business”