If you were mentoring someone, what do you think would be their first question for you? My guess: “How did you get started?”
If you were a superhero, your “first appearance” in a comic book would tell your audience how you got started. In the comic book world, this is called your “origin story.”
Like the origin story, your company story is a very exciting thing! Once you perfect it and start telling it, it will help inspire your prospects to do business with you.
Watch this short video to find out how to start telling your story.
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Pick up a copy of Inc. or Fast Company, and you will be amazed by how many entrepreneurs are bent on selling themselves straight into bankruptcy.
It costs a lot of money to grow sales, especially if you’re focused on the wrong things, like making Inc.’s list of the 5000 fastest growing businesses in the country. What is more important than sales to your business? Watch this short video to find out.
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How was 2012 for you? Good, bad, ugly? Fantastic?
2013 is already upon you and your business. What are you doing about it?
The truth is there’s really only ONE business goal you need to focus on to make this the best year ever. In this short video, I’ll help you discover that one goal. Please watch and share.
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A business owner recently asked me: “How do I begin planning to exit my business?” It’s a great question—but it may be premature for most business owners.
In this brief video, I’ll walk you through the four questions every entrepreneur should ask themselves first, before they begin planning an exit strategy.
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Marketing used to be art. Now, effective marketing looks like rocket science. Analytics, A/B Multivariate testing, CRMs and metrics are just a few ways entrepreneurs could craft their advertising message. Yet these tools go unused by most small businesses.
Why? Because most business owners are just plain too busy to use or master them. So, instead, they play guessing games with their marketing. This chaotic approach is closer to pin-the-tail-on-the-donkey than real strategy.
In this brief video, I share one simple question that any small business owner can use to instantly stop the guessing games. In no time, you’ll begin crafting more focused advertising messages.
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