How to Be the ‘Guru’ by Creating Content – Pick Dave’s Brain

This week’s question comes from Joseph in San Jose, California:

Q: You’re doing what I’d like to be doing in the years ahead. What tips do you have for me now? And how can I help you with what you’re currently working on?

Click to tweet this: Find your “comfort zone.” Then use it to create more content. @DaveCrenshaw

Video transcript:

Want to become a guru in your area of expertise? I’m Dave Crenshaw and it’s time to Pick Dave’s Brain!

This week’s question comes from Joseph in San Jose, California. He writes:

Joseph:

You’re doing what I’d like to be doing in the years ahead. What tips do you have for me now? And how can I help you with what you’re currently working on?

Dave Crenshaw:

Well, the answer to both these questions—how to do what I do and how to help me—is based in one word: CONTENT.

Your job—if you want to be an expert in any field—is to create lots of content. That means recording videos like this or recording a podcast. Or writing on a regular basis, or working on that next book. Find out what medium is most appropriate and best suited to you.

For instance, I am really comfortable talking to people on the camera. So it’s more natural for me to do this, rather than sit down and write out a blog post.

The key when you’re creating all this content is to try to find something that is rare. I used the word rare instead of unique. There’s nothing truly unique out there. All these great thinkers are really sharing similar ideas. But the difference is how they package it.

The idea is what can you share that’s not very common, that not too many people talk about? And how can you present it in a way that’s unique to you?

If you want some insight into this, I encourage you to look at my Invaluable Series on LinkedIn Learning. In particular starting with the course Discovering Your Strengths. This will guide you through the process of finding out what is really your great talent.

Your talent is based on gifts, plus loves, plus skills. When we have the combination of all three of those working together, that’s a great place for you to start building your content.

Now I love the second part of your question, which is how can you help me. And that’s the right question to ask. Whenever you are asking anyone for help, first ask “How can I serve you?”

In my case, Joseph, the way that you can serve me is by sharing my content with others. In other words, taking this post, this video, this podcast and sharing it with everyone. Posting it up in social media, commenting on it.

That is really the currency that I use as an expert. The more that my ideas reach out into the world, the more you are helping me. So if you can think of ways to do that, I would greatly appreciate it.

And that goes for everyone watching this video. If you have a question you’d like to use to pick my brain, you can click on the button underneath this video. Or you can simply go to DaveCrenshaw.com/ask.

I look forward to hearing your thoughtful question!


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