3-Steps, No Excuses: Content Marketing for Entrepreneurs

Content marketing can feel like a necessary evil for entrepreneurs everywhere. But attracting, increasing, and engaging your target audience doesn’t have to be daunting—it just has to be done right.

Focus with me for a moment as I give you a 62-second lesson in the smartest way to increase traffic toward your small business. No fuss, no muss.

Click to tweet this: Schedule, delegate, and document to increase traffic toward your small business. @DaveCrenshaw

Transcription:

Most entrepreneurs understand the importance of social media and blogs in order to increase sales leads.

This all revolves around content. But how are you going to create more content—things like videos and articles for your business when you’re already crazy-busy?

Here are three suggestions:

  1. Schedule time for this. Carve out a little bit of time in your schedule each week to work on content. I recommend starting with one hour a week.
  2. Delegate. Find an employee, someone who has great writing skills who can help you in this process. You can even outsource it.
  3. Create a document called “the company voice”, that describes the tone, and the style, and the words that you choose to use as a company.

I know you’ve got great ideas. So please share in the comments section below how you would suggest others create content for their business.

Also, if you have any question you’d like me to answer in a future video, ask that below as well.

Thanks for watching. Now please share your wisdom.

Join the conversation: How would you suggest others create content for their business?

I respond to every question and comment. So, please, join the conversation!

Tired of having to repeat yourself to employees? Dave will show you how to get your team to pay attention, follow through, and do things right! Improve Accountability with a free copy from Dave’s mini-book, SAM: The Entrepreneur’s Sidekick by clicking here.

8 Archived Responses to “3-Steps, No Excuses: Content Marketing for Entrepreneurs”

  1. Nick Roche says:

    Good tip – my advice on Content is to think relevancy – think of a keyword or phase for your article then search in google & see what phases searchers use around the keyword that are relevant to your business. Then make sure you craft your content using these key phrases. Simple as that, gives the best result from your content effort.

    • Dave Crenshaw says:

      Sage advice, Nick. Thank you!

      That reminds me of another technique I use: an idea journal. Any time a great moment comes up in coaching or an idea pops into my head for a video, I immediately dump them in into Evernote. Then when I process those notes, I tag them as “Video Ideas.” When it comes time to create, I open up that tagged list so I don’t have to start cold.

  2. Angy Ford says:

    We started a blog this last year and I personally was very overwhelmed by writing a weekly article. However, Dave you told me to delegate and it has worked AWESOME. My staff loves being involved and the articles have great content with a large variety of helpful tips for parents we serve.

    • Dave Crenshaw says:

      I really like to hear this: “My staff loves being involved.” I’ve found this to be true. As long as you reward them appropriately for their time investment, most people like this special opportunity to share their insight with others.

      Thanks, Angy!