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4 Direct Marketing Mistakes Business Owners Make

The most effective method for small businesses to get new sales? Direct marketing.

But most small business owners fail to understand direct marketing, let alone use it or use it correctly. The result? Chaos.

Today I’m divulging my Four Direct Marketing Mistakes Business Owners Make… for a limited time only, of course.



How to Overcome Opportunity Addiction

Once the entrepreneurial bug bites, you begin to see opportunity everywhere. Right? Potential clients, potential side jobs, potential add-ons—the list goes on and on. The allure of it all can be intoxicating.

This mindset has a dark side, though: Opportunity Addiction or OA. I’ve suffered from it myself. It’s not pretty. So, to help you stay sober, I’ll share the top three quick ways to keep this small business demon in the bottle…



5 Underused Customer Loyalty Strategies

Every entrepreneur knows how invaluable word of mouth is. But who’s going to spread the love if you don’t have customer loyalty?

Ensuring repeat business is an often overlooked and under-appreciated task of chaotic small business owners. But when it comes to increasing sales, customer loyalty is a must.

And since we’re fighting this battle of chaos vs. focus together, I thought I’d share my Five Underused Customer Loyalty Strategies. Because you can never be too busy for your MVCs.



3 Small Business Exit Strategies

Ever wonder what you’ll do when it’s time to move on from your small business?

Plenty of entrepreneurs ignore the idea because they either feel too trapped or too overwhelmed. That outlook not only makes for a chaotic future, but also keeps you from creating real value in your small business.

And that’s why I’m sharing my Three Ways to Exit a Small Business, to help you redirect and refocus your efforts and look forward to the future! Because thinking about retirement is supposed to be fun, right?



The 4 Neglected Sales Best Practices of Many Small Businesses

Small business owners are always looking for more sales, right? The problem is—in the middle of all the daily chaos of running a business—they start missing out on the small, simple practices. These tiny things make a MASSIVE difference in sales conversion.

“What tiny things?” you ask.

My answer: The Four Neglected Sales Best Practices video. Watch…just don’t feel bad if occasionally you shout “D’oh!” when you hear one you’ve missed!