“Ladies and gentleman! Step right up and place your bets! The name of the game is ‘Marketing Roulette’ and a jackpot is waiting for you… if Lady Luck is on your side!” If that’s the voice in your head when you review your marketing plan, you’re not crazy, you’re just thinking short-term. An effective marketing … Continue reading “Planning Vs. Gambling with Your Marketing Plan”
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Best Options for Small Business Marketing
We all know that marketing your small business is essential to getting results, but targeting that market is just as important. When done successfully, businesses are like sharpshooters on the History Channel: wielding their marketing weapons with precision, hitting their mark, and enjoying a quick return on investment. When done poorly? It’s like playing that … Continue reading “Best Options for Small Business Marketing”
3-Steps, No Excuses: Content Marketing for Entrepreneurs
Content marketing can feel like a necessary evil for entrepreneurs everywhere. But attracting, increasing, and engaging your target audience doesn’t have to be daunting—it just has to be done right. Focus with me for a moment as I give you a 62-second lesson in the smartest way to increase traffic toward your small business. No … Continue reading “3-Steps, No Excuses: Content Marketing for Entrepreneurs”
4 Direct Marketing Mistakes Business Owners Make
The most effective method for small businesses to get new sales? Direct marketing. But most small business owners fail to understand direct marketing, let alone use it or use it correctly. The result? Chaos. Today I’m divulging my Four Direct Marketing Mistakes Business Owners Make… for a limited time only, of course.
5 Big Biz Marketing Tactics Small Businesses Should Avoid
As a small business owner or entrepreneur, you’ve probably felt the pressures to keep up with the big guys. You know, those bigger versions of your business with even bigger wallets. Well, I’m here to warn you that the more you try and “keep up,” the more likely it is that Chaos Inc. will take … Continue reading “5 Big Biz Marketing Tactics Small Businesses Should Avoid”
